How to Use Facebook to Grow Your Business | Quarter for Your Crisis

Business + Marketing, Facebook Ads, Social Media

May 4, 2017

How to Use Facebook to Grow Your Business

Today, we’re going to cut right to the chase: we believe that Facebook is one of the best ways to grow your business.

Now you may be thinking to yourself, “I’ve tried Facebook. I’m posting every day. I’ve boosted a few posts.. and my reach is still decreasing every day. Is Facebook really worth all of the time and effort?”

We totally get it.

As a creative entrepreneur, you wear a lot of hats. Owner, office admin, bookkeeper, financial planner, creative, graphic designer, web developer, marketer – all wrapped up in one.

And with all of the options and platforms out there to market your business, it’s easy to feel overwhelmed.

Are You Using Facebook the Right Way for Your Business?

Most people use Facebook for their business the same way they use it personally – they post when they feel like it and check in sporadically.

You may throw a few dollars here and there at that shiny little “Boost” button, but you’re not seeing any real results.

Why?

Because you’re not using Facebook the right way for your business.

First and foremost, all of your marketing efforts should start with a strategy. You should set goals and objectives for what you want to accomplish through Facebook – maybe it’s a more engaged and loyal following, or driving traffic to your blog, or promoting your new products or services.

Ideally, it’s going to be a little bit of everything (Facebook can do it all!). But it’s still important to list out your goals so that they can direct how, what, and when you post to Facebook.

Can Facebook Really Grow Your Business?

Absolutely. We’ve used Facebook as a key part of our clients’ marketing strategies and have seen the awesome impact on their businesses.

And before you think that it won’t work for your business, let us just say that these clients have ranged in industries from jewelers to photographers to lawyers to loan officers – it worked it all of them, and it will work in yours too.

You just need to put the right strategies in place 🙂

4 Tips for Getting Started on Facebook

To get you started in the right direction, we wanted to share 4 things you can implement today to start growing your business on Facebook:

  1. Optimize Your Facebook Business Page

  2. Post More Video Content + Use Facebook Live

  3. Be Strategic + Selective with Your Facebook Posts

  4. Start Using Facebook Ads the Right Way + Go Beyond the Basics

We dove into each one of these strategies over on Honeybook’s blog. Definitely check out the full article for all of the details + how to’s of putting these tips into action 🙂

Once you start implementing these small strategies, you should start seeing an impact on both your paid and organic reach on Facebook. To be perfectly honest, making even small changes can have a huge difference, since most people don’t use Facebook in the best ways for their biggest – which leaves you with a huge opportunity!

Have any questions? Drop us a comment below, we’d love to help you harness the power of Facebook for your business 🙂

7 things you need to know before running facebook ads - quarter for your crisis