How to Pivot as a Creative Entrepreneur

Business + Marketing

July 31, 2019

How to Pivot as a Creative Entrepreneur

Today, my purpose is simple: I want to give you the permission to pivot.

Odds are, if you’re reading this post, you’ve probably been thinking of making a change – whether big or small – in your creative business.

But changes can be scary, and the idea of making a pivot can be overwhelming. You may be asking yourself questions like: How will my audience/clients react? Will it be the right fit? Is this the right move? What if I change my mind?

But pivots can also be incredibly powerful – if they’re done with purpose!

Which brings us to this blog post… this is for you if:

  • You have a million new ideas about how you want to grow + shift your business, but you’re not sure which one to focus on
  • You watch other entrepreneurs’ make pivots that just seem SO natural and wonder how in the world they made it happen so seamlessly
  • You are feeling stuck or stagnant with your current services, business model, audience, etc
  • You are ready to serve your audience in new, deeper ways
  • You want to change the way you run your business to better suit your priorities and lifestyle

So friend, if you’ve been thinking of making a change in your business (big or small), this month’s topic is for you! We’re here to give you the permission – and the tools – to pivot.

*Side note: Each month we cover a different topic in our email series to help you grow a more purposeful + profitable business. Click here to join our email community and never miss a series!

Pivoting with a Purpose

As scary as the idea of pivots can be, they can also be incredible ways to grow and transform your business. Done the right way, pivots can help you:

  • Scale your business like never before
  • Allow you to serve a new audience, or a more specific/wider niche of your audience
  • Give you the opportunity to try new creative endeavors and business models
  • Bring in new revenue streams (maybe even passive!)
  • Serve your audience in deeper ways

Pretty darn awesome right?!

Truth is, in our own business, we’re always thinking about how we can grow, change, and evolve our business. Sometimes, that feels like we’re pivoting 5 times in a week!

When we first started our business, we were knocking door-to-door on a small 7-mile island building websites for froyo shops and sunglass stores.

You could say our business looks just a *little* bit different now.

So how did we get here?

A lot of mistakes, lessons, and “AHA” moments that looked a heck of lot like pivots in our business…

Some intentional, some not.

Which got us thinking: how can you STRATEGICALLY pivot as an entrepreneur? And maybe even PLAN for your pivots?

5 Questions to Ask Before You Make a Pivot in Your Business

As a creative entrepreneur, you’re, by nature, creative.

And we’re going to guess that the creative lil brain of yours has TONS of brilliant ideas every. single. day.

So how do you figure out which one to focus on?

One of the most AMAZING parts of owning your own business is that it’s exactly that: YOUR own business. 

YOU are the boss. YOU get to decide what you create, who you serve, and how you show up.

So what happens when you have a bagillion ideas? How do you focus? And even trickier: what happens when you’re ready to make a shift?

After making quite a few pivots in our business, we’ve learned a thing or two about how to make the decision intentionally – and how to plan strategically.

To help you think through your own pivot, we recorded a vlog to share the top 5 questions you should ask yourself before making a pivot in your business:

*disclaimer: Pete discovered a new love of editing vlogs while working on this video – so get ready for some laughs along with our biz advice! 

And if you give it a watch, be sure to leave a comment and let us know how YOU have pivoted in your own business or what pivot you’re thinking of making!

Free Resource for Pivoting

Ready to make a pivot in your own business?

We wanted to take it a step further and help you work through these questions on your own, so that you can be as prepared as possible when planning your pivot!

We put together a short guide to help you pivot with purpose that you can download here!

Listen, we know how hard it is to set time aside for exercises like these – even just answering 5 simple questions can feel like another giant task on your to do list!

And so we just wanted to take a minute and encourage you that if you’re thinking of making a pivot in your business, then these questions can make a HUGE difference in your success + growth.

We know you’re here because you’re trying to grow a business that doesn’t just FEEL good and DO good, but one that actually supports your lifestyle – and today, that’s exactly what we want to help YOU do!

All you’ve gotta do is clickity-click on the image below to access our free guide:

After you’ve watched the video and worked through the guide, would you do us a quick favor?

We’d love to know: what pivot you’re dreaming up + how you’re going to make it happen!

Share your story in a comment below! Can’t wait to hear 🙂