Ok, let’s face it. Instagram is one of the best social platforms for anything wedding. It’s visual nature offers brides and grooms alike to SEE what they want, whether that is their dress, bouquets, venue or photographer😉.
Instagram allows photographers and other creatives to showcase their products and services beyond text. Let’s break down why it’s an excellent platform for ads and just plain good ole’ brand awareness:
Instagram has 1 Billion Active Monthly Users
Yes, you read that right, a BILLION! Instagram has one billion active users every month, and 59% of its users are between the ages of 18 – 29! So odds are, your ideal brides are hanging out over on instagram.
The platform offers the opportunity for its users to:
1. Search for Brands
Brands have an overwhelming appearance on Instagram. In fact, 80% of the worldwide users of Instagram say that they use the app to find brands (so make sure your Instagram account is linked on your website!).
Using the platform to introduce and market your brand without directly selling your service is a great way to reach your target market AND your future clients! So get sharing those beautiful photos ladies and gents!
2. Get Personal Online
By using Instagram, you can put a face to your brand. Introduce yourself by creating a short clip about you, your team, your clients, and even throwing in some customer testimonials. Take your target market behind the scenes and give them a feel of what it’s like working with you and your team.
Instagram Stories are a GREAT way to showcase who you are and a little more about your business! These are short clips, similar to snapchat, that let you personalize your Instagram. Andddd, if you don’t want them to disappear in 24 hours, you can save them as highlights in the “highlight” section right underneath your bio to keep them forever as part of your Instagram brand experience!
With Instagram’s broad reach and user engagement, you can expand your market as a wedding photographer or even reach untouched markets along the way. The key to using this social media platform is to do more than just post photos on your account – it’s about making your feed a visual experience for your current and future clients!
Strategies for Reaching Your Dream Clients on Instagram
Now that we’ve convinced you that your dream brides are hanging out on Instagram and YOU should be too, here are some strategies you can use to reach your DREAM clients.
Switch to a Business Profile
Having a personal AND a business profile on Instagram has advantages and disadvantages. However, 71% of U.S. businesses are on Instagram and out of those there are 25 million business profiles. Here are a couple of reasons why having a business profile is so important in terms of growth:
1. Instagram Insights
This is a free analytics tool that provides extremely important information about your profile, followers, posts, and ads. Instagram insights allows you to see things like the gender distribution of your followers, the location of your followers, and the time and days of the week when your followers are most active.
All of this information is SO important to know and understand because it can help you when deciding what type of content attracts which audiences and when you should post to receive the highest engagement.
2. Ads and Post Promotions
A business profile allows you to run ads about your business. With insights, you can also view and track the progress and results of your ads.
Linking your Facebook page and Instagram business profile also allows you to run Facebook ads on Instagram within the same budget making it suuuuper simple to repurpose your ads across multiple platforms, aka reach even MORE people 🙂
3. Contact Button
You can add a contact button on your profile if you switch to a business profile, which makes it convenient for those visiting your page to inquire about you and your services!
You can also include directions, an email address, a link to your website, and a phone number.
Get Discovered with Hashtags
Now that you’ve switched over to a Business Account, let’s get back to the strategies for reaching your dream people 🙂
We’ve seen hashtags being used and, often, abused by users. That’s why it’s so important to learn how to use hashtags properly!
Remember that there are simple and effective ways to use hashtags in order to get your wedding photography services out there in the Instagram world! Also – you can use up to 30 hashtags in a post, however posts that use nine hashtags receive the most engagement.
Adding a #WeddingPhotographer hashtag on all your posts could help, but it isn’t the best route. Here are some of the steps to build and find hashtags that can help you get discovered:
- Identify accounts who are industry-leaders in the wedding industry.
- Search for these accounts on Instagram and follow them.
- List down the top 10 hashtags used for the accounts you’ve selected and use accordingly on your posts. Compile these hashtags for future use!
- Geotags are also crucial for you to reach your local target markets, who are often the most important.
- While following and searching accounts, build connections with them too by leaving comments on their posts!
The Importance of Connecting with Others
Your Instagram account is not just a platform to connect with your target market. It is also a meaningful way to connect with people you’ve worked with, and those who you want to work with! Social media is MADE for networking!
The photos you take during a ceremony or reception have details from other suppliers, such as florists, wedding planners, caterers, chefs and so on! To be able to create a connection with them, you can tag them on the image you are going to post. Give credit where credit is due, as many would say, by also tagging them in your captions!
Being able to acknowledge the suppliers you’ve worked with opens the door for others reposting your posts. Once they decide to repost your Instagram post, they’ll also credit you for your work which opens your account to their followers; win-win!
Go Behind the Scenes with Stories
Involve your followers and prospective clients with your work using Instagram Stories. Instagram Stories have become one of our favs and we use them every single day (no we are not lying, go check them out!).
There are over 400 million people who use and watches Instagram Stories. That’s a huge audience for a possible lead!
So, how do you get people to watch your Stories? Here are some tips:
- Share behind-the-scenes footage on your Stories. Are you shooting a pre-wedding at the beach? Share the day start to finish with your followers along with some tips on how couples can make the best out of the location with their photographers.
- If you’re not shooting, you can also share some photo editing tips on your Stories. Show some before and after photos and ask them what they think about each photo!
- It you receive great customer feedback, SHARE IT! Highlighting testimonials on your Instagram Story is a great way for your audience to see how actual couples respond to your work. This boosts your credibility and makes you stand out among other wedding pros!
Giveaways are often the simplest way to attract new users to your account by promoting your giveaway post! Who doesn’t like an awesome giveaway, right?!
The best thing about giveaways are that they give you the opportunity to partner with another service provider and simultaneously market you AND them! Another great way to boost credibility in the wedding industry space while also making your audience happy 🙂
Using Instagram to Grow Your Business
And that’s all folks! If you couldn’t tell by now, Instagram is a great platform to share your content visually to your audience.
We encourage you to take these tips and make them your own! Always make sure to keep up with posting, it helps you stay relevant among the other 700 million users, always keeping top of mind! Now, get sharing 🙂
For all our photographers out there, what are some areas of Instagram you have mastered? What are some you maybe need a little bit of help on?