If you’ve been around us for a while (or any marketer) you’ve probably heard us warn you against clicking the “boost post” button underneath a post of yours on Facebook. And while we still believe that holds true today, we would like to add in one thing: It can never hurt to test it. Testing […]

Facebook ads are incredibly powerful, but they aren’t magic. Many people have unrealistic expectations that ads will or should always work —or that they should be easy. And while Facebook does give us ALL of the tools we need to be successful, there are several reasons why your ad campaign may not be getting you […]

With over 2 billion daily active users, Facebook is one of the best social platforms when it comes to advertising! For beginners, advertising on Facebook can be extremely daunting and confusing because of its variety of targeting options,  objectives and so much more. That’s where we step in 😊 One of the most important things you […]

There are a ton of different ways to drive traffic and get new inquiries for your business: Google, Pinterest, knocking door-to-door (this is actually how we started our business!), Vendor Lists, Networking, Blogging… but our favorite by FAR is Facebook and Instagram ads. Even within the Facebook Ads platform, there are a lot of different […]

A few months after we started our marketing business, we joined the Philly Tuesday’s Together group for the Rising Tide Society. We were immediately surrounded by a passionate, incredible group of creative entrepreneurs – and a ton of wedding professionals. At first, we felt like it may not be the place for us. As marketers, we […]

By now, you’ve surely heard about Facebook’s big news feed update. According to the Facebook press release, this new update is all about bringing people together.  Why? Because Facebook wants to make its users happy. A happy Facebook user comes back again and again. An unhappy user doesn’t come back so often.  So how did […]

If you follow us on Instagram, you may have seen some happy dances happening lately ???????? Whyyyy you may ask? Because we’ve been working hard behind the scenes putting together lots of new resources + content for you guys, and today we officially launched or newest course today! Targeting Your Dream Clients on Facebook and Instagram is […]

In a recent webinar that we hosted with Honeybook, we shared some of our Facebook ad results to show why we believe so much in using Facebook ads to grow your business. We received a ton of great feedback from our webinar, and lots of people were asking about strategies they could use to see […]

Today, we’re going to cut right to the chase: we believe that Facebook is one of the best ways to grow your business. Now you may be thinking to yourself, “I’ve tried Facebook. I’m posting every day. I’ve boosted a few posts.. and my reach is still decreasing every day. Is Facebook really worth all of the time […]

If you are running Facebook ads and you are not using your Facebook Pixel, you are missing out on an enormous opportunity. We are firm believers that Facebook is one of the best big data companies in the world. And as much as we love unplugging and encourage everyone to scroll a little less, we also […]