Social media has become one of the most important forms of marketing and communication between businesses and their audience in recent years. Businesses are now turning to social media to leverage their customer service and allow consumers to contact them 24/7 via “live chat.” While many businesses may have a system to “queue” online chats […]

If you’ve been around us for a while (or any marketer) you’ve probably heard us warn you against clicking the “boost post” button underneath a post of yours on Facebook. And while we still believe that holds true today, we would like to add in one thing: It can never hurt to test it. Testing […]

Ok, let’s face it. Instagram is one of the best social platforms for anything wedding. It’s visual nature offers brides and grooms alike to SEE what they want, whether that is their dress, bouquets, venue or photographer😉. Instagram allows photographers and other creatives to showcase their products and services beyond text. Let’s break down why […]

There are a ton of different ways to drive traffic and get new inquiries for your business: Google, Pinterest, knocking door-to-door (this is actually how we started our business!), Vendor Lists, Networking, Blogging… but our favorite by FAR is Facebook and Instagram ads. Even within the Facebook Ads platform, there are a lot of different […]

It’s interesting to think how many times a day we pick up our devices, whether that be a computer, cellphone or tablet, to check social media. On average, people spend 1 hour and 56 minutes on social media apps including YouTube, Snapchat, Instagram, Facebook and Twitter, DAILY! There are over 3 billion of us across […]

This most may contain affiliate links. This means we may receive a small commission, at no extra cost to you, if you make a purchase. Please know, we ONLY recommend tools and services that we believe in. It’s no secret that our weddings are one of the most well-planned and biggest events of our lifetime […]

A few months after we started our marketing business, we joined the Philly Tuesday’s Together group for the Rising Tide Society. We were immediately surrounded by a passionate, incredible group of creative entrepreneurs – and a ton of wedding professionals. At first, we felt like it may not be the place for us. As marketers, we […]

It’s no secret that Instagram is an incredibly powerful tool and platform to grow your business. And while we love lead generation and paid advertising to drive qualified traffic and leads, there’s nothing better than getting organic inquiries in your direct messages! This past year, we’ve booked quite a few clients from our Instagram profile […]

By now, you’ve surely heard about Facebook’s big news feed update. According to the Facebook press release, this new update is all about bringing people together.  Why? Because Facebook wants to make its users happy. A happy Facebook user comes back again and again. An unhappy user doesn’t come back so often.  So how did […]

Ahhh the line breaks.. these guys were the bane of my existence when posting on Instagram. I’d take all this time crafting a well-thought-out post, make it look all pretty and formatted, and then it all just went “poof!” when I pressed “share.” Somewhere during the uploading process, my pretty little spaces and line breaks […]