Blog - Pete and Jordan

The Top 6 Plugins to Have on Your WordPress Website

Having a website is great – and if you’re reading this post, we’re going to assume your website (or at least your blog) is on WordPress, which is even better! So how can you make sure your awesome, beautifully-designed website is also user-friendly, protected and appealing to your visitors? Enter: plugins. If you’re using WordPress, […]

February 27, 2019

Web Design + Blogging

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5 Reasons Every Small Business Should Use a Chatbot (+ How to Set Your first one up!)

Social media has become one of the most important forms of marketing and communication between businesses and their audience in recent years. Businesses are now turning to social media to leverage their customer service and allow consumers to contact them 24/7 via “live chat.” While many businesses may have a system to “queue” online chats […]

February 4, 2019

Business + Marketing, Social Media

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Why We Outsource Our Bookkeeping to Bench

Ahhh outsourcing! When we first started our business, outsourcing was something we dreamed about – and something we also had a ton of fear around. We knew that in order to grow our business, we’d need to outsource pieces of it. We knew our time was best spent in serving our clients well – not […]

December 21, 2018

Business + Marketing

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The Difference Between Boosting a Post vs Using Facebook Ads Manager

If you’ve been around us for a while (or any marketer) you’ve probably heard us warn you against clicking the “boost post” button underneath a post of yours on Facebook. And while we still believe that holds true today, we would like to add in one thing: It can never hurt to test it. Testing […]

December 5, 2018

Business + Marketing, Facebook Ads, Social Media

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3 Reasons Wedding Professionals Need Follow-Up Funnels (+ How to Get Started)

This post contains affiliate links. This means if you make a purchase using our link, we may receive a small commission. Fear not! We only recommend tools + products we love and use ourselves 🙂 ________________ So a little disclaimer here: EVERYONE needs funnels. This isn’t a special thing for the wedding biz, but it […]

November 27, 2018

Business + Marketing

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5 Biggest Mistakes People Make When Advertising On Facebook

Facebook ads are incredibly powerful, but they aren’t magic. Many people have unrealistic expectations that ads will or should always work —or that they should be easy. And while Facebook does give us ALL of the tools we need to be successful, there are several reasons why your ad campaign may not be getting you […]

November 15, 2018

Business + Marketing, Facebook Ads

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How To Decide Which Facebook Ad Campaign To Run

With over 2 billion daily active users, Facebook is one of the best social platforms when it comes to advertising! For beginners, advertising on Facebook can be extremely daunting and confusing because of its variety of targeting options,  objectives and so much more. That’s where we step in 😊 One of the most important things you […]

November 9, 2018

Business + Marketing, Facebook Ads

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How to Grow Your Wedding Photography Business with Instagram

Ok, let’s face it. Instagram is one of the best social platforms for anything wedding. It’s visual nature offers brides and grooms alike to SEE what they want, whether that is their dress, bouquets, venue or photographer😉. Instagram allows photographers and other creatives to showcase their products and services beyond text. Let’s break down why […]

October 11, 2018

Business + Marketing, Social Media

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Using Lead Generation Campaigns to Get Inquiries in Real Time

There are a ton of different ways to drive traffic and get new inquiries for your business: Google, Pinterest, knocking door-to-door (this is actually how we started our business!), Vendor Lists, Networking, Blogging… but our favorite by FAR is Facebook and Instagram ads. Even within the Facebook Ads platform, there are a lot of different […]

September 27, 2018

Business + Marketing, Facebook Ads, Social Media

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The 23 Best Business Tools For Creative Entrepreneurs

This post may contain affiliate links! This means we may make a small commission if you choose to purchase a product, at no additional cost to you. We only recommend tools we use and love! Our first year a business, we tried to do everything ourselves in the name of “saving money.” We learned the […]

August 23, 2018

Business + Marketing

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